You gotta trust your advertising agency

By Michael Mark, CEO/Creative Director @NYCA

I am taking off my shoes and walking over to the fire.

I want you to hold my feet to the flames.

I am to be held accountable.

If this is kinky to you, let me tell you it is business to us.

We do what we say, we say what we do. This way no one gets burned.

Yes, we’re an advertising agency. We think there are others like us out there.

But when the Gallup Poll does an integrity survey and our industry ends up below politicians – well, it’s time to stand up. Barefoot.

We’re in Encinitas. California. We are experienced creative entrepreneurs from the biggest and best agencies in the country.

We grow our clients’ businesses with a process that is harmonious with our clients.

Grow is everything.

We use integrity and virtue, along with creativity, insight, innovation and analytics.

We use moral skill.

It’s what makes our work stand out. It’s what makes our work actually work in the marketplace.

But what’s deeply important to us is how we do it.

We make promises. We keep them.

One promise we made to a client was that we would go bankrupt before giving up on solving his company’s problem.

The CEO of the prospect-turned-client asked me to sign that.

We delivered.

Next time he accepted a handshake.

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