By Michael Mark, Creative Director/CEO @NYCA
I had a great idea – no really, a big, rare, juicy one. It was clear, unique – it was an app for cripes sakes! And for a client who is innovation focused!
I ran to the digital producers, “Get your heads out of your cloud computing and get on this faster than now!”
They did their wireframes. Had some questions – actually doubts: cost, timing.
“I don’t care how much money,” I said, “This is a great idea – do it, now!”
They brought it to strategy and they did some research on the target and had reservations. Actually they thought it was a good idea but not in coordination enough with the rest of the work we were doing.
“Go renegade with me!” I called, charging in no one direction.
They brought in media and they did some data digging – interesting idea as it was the target would be insignificant.
Dead. They killed the idea because it wasn’t a grow! idea.
Lucky me, lucky clients.