By Michael Mark, Creative Director/CEO @NYCA
Seth Godin said it better than I could. We try to live it here every day.
No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.
Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.
Turns out that this is a cheap and effective marketing technique.”
You got that right, Seth. We decided at NYCA for us success isn’t only found on the bottom line. NYCAers do whatever it takes to grow clients businesses – and we know how hard that is. No neutral gear. The halls vibrate with this hunger to pass ‘get it done’ on the way to sweet excellence. It shows in the huddles over the details, and the raised-hand honesty when we miss and the prideful but never cocky rhythm in our team’s strides.