By Michael Mark, Creative Director/CEO @ NYCA
Every idea has its creator in it. The uninspired idea has nothing more.
A good idea has its own self in it as well; its voice, mission.
A great idea has other voices in it. The client’s, the consumer’s, the brand’s, the product’s. They all have to be attached to it, to hear themselves in it, and deeply want to, since it is a great idea.
The grow! idea has all these voices in it plus it has the power to make people act.
It guides, changes, improves, breeds.
If you have one of those, know two things: it’s not yours alone and you should celebrate all for having it come to life.