By Gabrielle Windsor, Director of Digital Strategy @ NYCA
Black and white. Transparency is important. Straight up honesty is the best policy. All descriptions of how my brain often sees things. I’m not the only one – the FCC has recently ruled that bloggers must expose their affiliations or relationships with brands. This is something the Word of Mouth Marketing Association (WOMMA.org) has been advocating for years. Something I completely agree with.
No charlatans, no posers, no freaking liars. Don’t talk to me about ‘seeding’ message boards. Please. In honor and reverence I’ve cooked up a meme AKA #hashtag to quickly and easily indicate if communications and/or sharing are related to a brand that I’m somehow working with: #rep. Short and sweet, the hashtag #rep should be easy to remember – “Hey! I’m a representative of this brand in some capacity and wanted to be straight up about it.” So, let’s all ‘represent’ and spread the word. #rep. #word.