Be Real. Be Transparent. Unmask Yourself.

By Gabrielle Windsor, Director of Digital Strategy @ NYCA

Photo Cred: hiway7

Black and white. Transparency is important. Straight up honesty is the best policy. All descriptions of how my brain often sees things. I’m not the only one – the FCC has recently ruled that bloggers must expose their affiliations or relationships with brands. This is something the Word of Mouth Marketing Association (WOMMA.org) has been advocating for years. Something I completely agree with.

No charlatans, no posers, no freaking liars. Don’t talk to me about ‘seeding’ message boards. Please. In honor and reverence I’ve cooked up a meme AKA #hashtag to quickly and easily indicate if communications and/or sharing are related to a brand that I’m somehow working with: #rep. Short and sweet, the hashtag #rep should be easy to remember – “Hey! I’m a representative of this brand in some capacity and wanted to be straight up about it.”  So, let’s all ‘represent’ and spread the word. #rep. #word.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: