True blue, baby.

By Michael Mark, CEO/Creative Director @ NYCA

NYCA’s corporate color is baby blue.

We paint our walls with it, our PowerPoints show it off, so do our biz cards, our site, and our grow! studies. One of our beach cruisers was even dipped in it.

Baby blue is a mindset.

Our baby blue Electra cruiser.

We bravely fly the pirate flag of innocence. This is hard to do with a team as deeply experienced as ours.

With knowledge comes history. History brings memory. Memory can make you lazy, whispering, “Oh please, we’ve done this before; just go about it this way again.”

We firmly resist such a paint-by-numbers approach – politely, of course – as our culture is one of spirited collaboration.

We go at the daunting task of growing our clients’ businesses fortified by our daily dose of naiveté.

This beginner’s mindset is fearless, eternally optimistic and wide-eyed to better see the possible along the well-trodden road or ones forsaken just because there’s a sign that says, “Dead End.”

The world’s too young and abundant with great opportunities to be so cynical. You can’t be anything but productive and hopeful in baby blue.

Some great brands are affiliated with colors. Coke has trademarked Coca Cola red, a color suggestion from inventor John Pemberton. McDonald’s has golden arches reminiscent of its famous “golden” fries. Apple does gray to let its products star and bring the color.

Baby blue represents the vision to see and the ingenuity to create what’s next.

And it makes a great t-shirt.

You have something you believe in? What’s your color?

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