Gifts to the kids of the gifted.

By Michael Mark, Creative Director/CEO @ NYCA


“You sure you want to work at NYCA?” I always ask, shove a bit, “There are many easier places to work.”

Though we are a wonderful place for some, we are not right for most. It’s my job to point out what we really have going on here with candidates to help them make the best decision for both of us.

I tell them we work long hours, including weekends now and again, we are meeting crazy (too crazy and we are adjusting that with the hope of keeping the collaboration strong), we are relentless, always searching for a better idea, even on the way to the meeting, in the meeting, after the meeting is over and the work is approved. It’s demanding. That’s why we always give birthday and holiday presents to the kids of the people who work here. It’s our way of thanking them for so generously sharing their loved ones with us and to let them know we love them, too.

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