By Michael Mark, Creative Director/CEO @ NYCA
On our walls we display the artwork of the people of St. Madeline’s Sophie Center. Those who created the paintings are gifted artists and developmentally challenged people.
They are never listed as one of our target audiences on our briefs. These people have little discretionary budgets. We don’t do research on them; don’t obsess over what will make them change their behavior, what their media intake is. We don’t create our stimuli to engage them and so we don’t listen to them.
And that is why we have their art all over our offices and why we have had these artists in our offices. Their work is beautiful regardless of who created it but it’s important work because of who created it.
It teaches us to hear all, to learn from all, to be there for all. We are transformed when we accept all the gifts we are offered.
To do that we must hear what is out of reach of our ears.
As you pass by the artwork on the walls, a plaque reads: The wonderful art you are enjoying comes to us from the gifted residents of St. Madeline’s Sophie Center whose mission is to empower adults with developmental disabilities so they can discover, experience and realize their potential as members of the greater community. Feel free to be inspired.