By Dave Huerta, VP/Associate Creative Director @ NYCA
When I was 9 I used to play this game with my uncle where he’d draw a squiggle on a piece of paper, then hand me the pen and ask me to finish the drawing.
“What is it?” I asked.
“It’s whatever you want it to be,” he said.
Wouldn’t it be great if we could approach more projects with that in mind?
It’s a tough challenge these days. In our attempt to give consumers more ways to connect with brands, a single print ad, for example, can end up with multiple logos, multiple urls, tag lines, QR codes…
“Hey, what’s this ad supposed to communicate again?”
Well, here’s an exercise that helps us get back to that idea of “whatever you want it to be.” Pretty amazing how many different things can be seen from one squiggle.