Change is hard. Wait, no it’s not.

By Michael Mark, CEO/Creative Director @ NYCA

At NYCA we have a criteria that our work is only good if it grows the business. We say, “Nothing Matters But grow!” Of course, many other things in life matter but this is a mantra to help us focus and steer clear of the staticky small stuff that can get in the way. Like noise cancelling headphones. It works, but extreme focus can cause rigidity, fear, burnout or repeating a method because it is known, or merely time efficient. We want consistent production of grow! ideas and the benefits and joy that comes with them.

It’s easy to get stuck, trapped emotionally, creatively and fall into a pattern (a pitfall in consistency). This is bad for new ideas, bad for the soul, bad for business.

That’s why change is not only good, it’s a must. They say change is the only constant thing in life and I have heard and know personally how hard it is. But it beats the same every day. So I’m going to try to convince you and myself to stop resisting the inevitable and learn to embrace change, flow with it, even push it along.

1- Change requires deep introspection. That means learning about yourself. Who can be more interesting? So we gotta love that!

2- Change causes internal shifts. Shifts remind you that you’re alive; you can’t argue with life!

3- Change is giving up the known. I love pizza but how many times can I eat it? I discovered sushi many years ago when someone pushed me to it and it’s my favorite now!

4- Change challenges our self-image. I hope I’m better tomorrow than I was today, so thanks, change, for the opportunity!

If I haven’t convinced you of the joy of change think of this: what does it cost you to constantly stay the same? Talk about tense! How does it feel when you have to shut down your own natural energy and desire to stretch, to explore? That’s one person with two mega- forces inside them going against each other! Pepto anyone? How does staying in a rut, going over the same spot, again and again, affect your heart, your mind, your sense of self? I think it’s against the Geneva Convention.

So as we say in the NYCA Seed book each NYCAer gets when they drink the grow! juice (paraphrased to protect the ancient secret code of the NYCAer): Try new things, fail, fall, learn, take a new route to work, go out to a new place to eat, sit in a different spot at the conference table. Reinvent yourself in part and find your authenticity. And never ever be boring! Oh yeah, and grow!

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