The last tour on 101

January 26, 2011

By Michael Mark, Creative Director/CEO @ NYCA

I gave my last tour of the agency today. We’re moving this week. Jason, Joel, and Tracey, the three newbies, walked with me, starting outside on the sunny, nostalgic 101, lost in a time of vintage cars, chatty neighborhood diners and bike shops, then inside, walking around the boxes, spilling over with stuff, making the move all the way to the back, the Grove, by the Pacific Ocean where our fruit trees are bursting with winter oranges and lemons.

I give a tour of the NYCA world headquarters to all new NYCAers and long-timers. We talk about who we are: a sales agency;  how we work: harmonious chaos; what is success, what I expect from them, and what they should demand from NYCA. We give this tour to prospects, too. It’s pretty much the same talk, as we all are relying on each other for our mutual growth. We talk about the art on the walls from the gifted people of St. Madeline’s Sophie Center, and why we don’t like our own work in frames — “it’s a working tool, not precious art” — and The Learning Grove. Why we are by the wide open ocean and not in the crowded city. Why our color is baby blue and why we plant a tree for every one of our clients.

I moved more slowly than usual this time, not just due to age. I was saying good-bye and thanks to each touchpoint: the laundry line with our dozen NYCA different celebration t-shirts, the lyrics to the song, “Spirit of Water,” the harvester who reminds us to serve generously, even the awful stain that looks like Africa — and is almost its size — left by someone’s (I know whose) coffee. I explained why we have Frank Sinatra tilting in a too-big gilded frame in a conference room that is called Fargo and why we have another fancy frame cock-eyed around the fire extinguisher: “Challenge the norm!”

We have been here for 8 years and now are moving to a place which we are staging to be more current with the way communication works today and perhaps the day after: for more free-flowing collaboration, more openness and to be much faster, lots more fun.

On the back door that is our front is the word, “grow!” This is our greeter, our task master,  relentless as it is encouraging. And it is leading us two miles south. As we pack, I am reminded that little is essential to take except our creativity, courage, compassion and integrity. Don’t even need a box. We have it on our walls to make sure we do what we say we do: “integrity is better than pie.”

Above all, we are thankful.

Thanks to every single one of you, all the NYCAers, all our inspiring clients, partners who work so closely with us, and every single thing – yes, even you Africa coffee stain! — who took part in our growth, and helped us be all we can be here and push on to better places.

Thank you for the love that made every moment so valuable. I hope you felt it from us. See you not so far down the road.

Got to grow!


Michael Mark featured in Direct Marketing News blog

January 11, 2011

Michael’s perspective, “Creative director is the title, but not the job” ran in Direct Marketing News’ Direct by Design blog today. Read the full article here.


What’s your coachability score?

January 6, 2011

By Michael Mark, Creative Director/CEO @ NYCA

The world is moving faster, powered by information.

Keep up by being coachable.

I know the U.S. has education issues. See Waiting for “Superman.”

But there have never been more quality teachers available.

On YouTube, on Twitter, we can take courses at the best institutions in the world.

One suggestion is to concern yourself not with how many are following you, but who you are following.

When I’m reading and notice a smart comment, I follow the source on Twitter and read what he or she is reading.

We can learn from everyone and we can now learn from the best.

And don’t forget to thank your teachers.

What’s your coachability score?