Michelle Edelman featured in Ad Age

By Michelle Edelman, President @ NYCA

Want to Move Your Agency Forward? Try Moving – Adventure in Real Estate Leads to Reflection on Our Business Practices

At our small agency, we want to be bigger. We’re restless characters. We like to solve different problems. Our metabolism is just built that way. Growing ourselves is a big part of what we think about during the 16 hours we aren’t at the office (OK, maybe more like 12).

So surprisingly enough, one of our greatest growth spurts as an agency came when we decided to move our headquarters location. When I read that last sentence, it sounds like there was some sort of grand plan. Far from it. We looked at our lease renewal price, looked at each other, and said, “Well, I guess we better go then!” It’s what happened after that ball started rolling that grew the agency.

Read the full article here.

2 Responses to Michelle Edelman featured in Ad Age

  1. gabrielle says:

    the link didn’t work for ‘read the full article here’ – looks awesome

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