Mind Your Manners: ‘Thank You’ Is a Powerful Marketing Device

By Michelle Edelman, President @ NYCA

On so many creative briefs, we see the same objectives over and over. Build awareness, create that elusive thing called buzz, grow topline sales, increase customer loyalty.

When’s the last time you saw a creative brief that instructed: thank our customers?

For many of us, the answer is probably never. Our efforts are always so focused on asking for the order, or gaining likes or fans or friends, or inviting the consumer to attend, save, sign up, share — all of this in anticipation of a purchase. Let’s be honest. We’re salespeople, really.

That’s why I wanted to share a particularly simple and moving experience from my recent purchase from Toms Shoes…

(Read the full article published in AdAge.com’s Small Agency Diary here.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: