Washing Dishes to Grow Your Business and Yourself

June 20, 2011

By Michael Mark, Creative Director/CEO @ NYCA

Ask a Zen master how to make your life complete and he’ll tell you to wash the dish. That’s it. The same goes for your business, I would think. Wash the dish. Totally. Feel the warmth of the water. Look at the reflection of the light on the surfaces of things. Let your fingers touch the sides of the knife blade – being mindful of the edge. Feel the flat of the spatula. Don’t think about things – any other thing. These thoughts are just distractions and diversions from what it is you’re doing. So just wash the dishes. Focus and giving over to the act without distraction will enhance your experience, your effectiveness, your life and your business.

This, of course, goes beyond washing dishes. It applies to your strategies, your conversations, all your actions, your relationships, financial spreadsheets. To compare: when washing dishes, notice the different materials that your dish is made from and you better understand the dish, just as you would when researching the demographics for your next product launch. This focus is not easy when you have your calendar backed-up. But if you just do what it is you are doing you will see that these audiences have emotions, behavioral patterns and, in fact, are not targets at all but human beings. And you can relate more deeply – which in itself is a wonderful reward. Then later it will help you to sell to those people. Later.

In dish washing, it’s not just a wooden salad bowl that you need to get clean – it’s taking care of the wooden salad bowl given to you by your grandmother who picked it out in Denmark from a lady who sang when she spoke, you remember now as you wash it. It’s about looking closely, past routine’s dullness, past conventional thought, past your next waiting activity, to being there in the action. It’s not stats it’s the way people behave. It’s your time with them to appreciate their consumer journey.

When you wash your bowl, you wash everything. When you enter fully into any single activity, there is nothing anywhere else — you are not in your next or last meeting. This is hard to do in this time of time-shifting, multi-tasking, life-juggling. But what a relief to be only here, only now. And in the now, you can begin to experience the true joy of dish washing or creating that marketing plan, and your children, yourself, your job, the joy of this moment.

You may even catch a glimpse of yourself smiling, in the reflection of a shining plate or financial plan.


Company Culture

June 1, 2011

By Bethany Farrelly, Associate Business Manager @ NYCA

NYCAers Meghan, Lauren & Dana work together at The Learning Grove

A healthy work place culture is so very important. A group of co-workers who have respect for one another and make an effort to develop and nurture healthy working relationships have more of an effect on the business as a whole than they may think. When I entered the work force I did not understand the importance of company culture. Questions about the company environment were not even remotely in my consideration while interviewing and I don’t think that I am alone in this. I believe that it takes experience to understand the importance of a healthy working environment.

When a company greatly lacks a cohesive nature, it is felt by everyone. It is felt everyday by the employees and it truly affects their daily lives. Many of us spend more than a quarter our week at work, interacting with co-workers. When the relationships are strained or downright disrespectful and unhealthy, it has negative effects on a person even when the best efforts are made to keep a positive attitude and push through. Clients can also sense a divide or lack of cohesiveness within a company and that translates into a sense of instability. A company whose employees work well together are able to achieve better results and have better lives.

The company culture at NYCA is a refreshing change from some previous experiences. The people within NYCA’s walls work together and laugh together. It is actually encouraged here that all talk is not all business. People spend the time to develop good relationships with each other which helps everyone learn how to best communicate. I enjoy coming to work each day because even when the work gets tough, the people here work as a team and get through challenges together.

There is not and never will be a perfect working environment, but when efforts are made by management and each employee, it truly makes a difference. I believe that a constant effort to improve and foster a positive company culture is vital to any company’s success and overall health of its staff.