There are good reasons for having dogs at a company.

October 4, 2011

By Michael Mark, Creative Director/CEO at NYCA

Here’s what our friends bring to NYCA each day.


Company Culture

June 1, 2011

By Bethany Farrelly, Associate Business Manager @ NYCA

NYCAers Meghan, Lauren & Dana work together at The Learning Grove

A healthy work place culture is so very important. A group of co-workers who have respect for one another and make an effort to develop and nurture healthy working relationships have more of an effect on the business as a whole than they may think. When I entered the work force I did not understand the importance of company culture. Questions about the company environment were not even remotely in my consideration while interviewing and I don’t think that I am alone in this. I believe that it takes experience to understand the importance of a healthy working environment.

When a company greatly lacks a cohesive nature, it is felt by everyone. It is felt everyday by the employees and it truly affects their daily lives. Many of us spend more than a quarter our week at work, interacting with co-workers. When the relationships are strained or downright disrespectful and unhealthy, it has negative effects on a person even when the best efforts are made to keep a positive attitude and push through. Clients can also sense a divide or lack of cohesiveness within a company and that translates into a sense of instability. A company whose employees work well together are able to achieve better results and have better lives.

The company culture at NYCA is a refreshing change from some previous experiences. The people within NYCA’s walls work together and laugh together. It is actually encouraged here that all talk is not all business. People spend the time to develop good relationships with each other which helps everyone learn how to best communicate. I enjoy coming to work each day because even when the work gets tough, the people here work as a team and get through challenges together.

There is not and never will be a perfect working environment, but when efforts are made by management and each employee, it truly makes a difference. I believe that a constant effort to improve and foster a positive company culture is vital to any company’s success and overall health of its staff.


True blue, baby.

May 19, 2010

By Michael Mark, CEO/Creative Director @ NYCA

NYCA’s corporate color is baby blue.

We paint our walls with it, our PowerPoints show it off, so do our biz cards, our site, and our grow! studies. One of our beach cruisers was even dipped in it.

Baby blue is a mindset.

Our baby blue Electra cruiser.

We bravely fly the pirate flag of innocence. This is hard to do with a team as deeply experienced as ours.

With knowledge comes history. History brings memory. Memory can make you lazy, whispering, “Oh please, we’ve done this before; just go about it this way again.”

We firmly resist such a paint-by-numbers approach – politely, of course – as our culture is one of spirited collaboration.

We go at the daunting task of growing our clients’ businesses fortified by our daily dose of naiveté.

This beginner’s mindset is fearless, eternally optimistic and wide-eyed to better see the possible along the well-trodden road or ones forsaken just because there’s a sign that says, “Dead End.”

The world’s too young and abundant with great opportunities to be so cynical. You can’t be anything but productive and hopeful in baby blue.

Some great brands are affiliated with colors. Coke has trademarked Coca Cola red, a color suggestion from inventor John Pemberton. McDonald’s has golden arches reminiscent of its famous “golden” fries. Apple does gray to let its products star and bring the color.

Baby blue represents the vision to see and the ingenuity to create what’s next.

And it makes a great t-shirt.

You have something you believe in? What’s your color?