Spirit of Water

September 3, 2010

We freely follow the path that we choose

We fill the world with our laughter

We roll with the tide, we rise with the dew

We are the spirit of water

We create energy dancing or still

Movement is part of our nature

We heal the earth, we always will

We are the spirit of water

We are an idea stream

Trickling into a river of dreams

Roaring and rumbling down to a creative ocean

We rise up to the sky

As clouds we fly by

Pouring down rain we fall and we flood and we flow

And open the seeds so new life will grow

We bring serenity, peace from within

We melt the ice of the winter

A rainbow, a storm, a comforting friend

We are the spirit of water

© 2005  Guy Hufferd, Senior Writer, NYCA

(For NYCA on the occasion of their 3rd anniversary)

Water’s essence is fairness; transparent, lifting all, nurturing all, so much of us all. At NYCA we work in such openness. Vulnerability and innocence blend with expertise and frankness. Guy was inspired to write a song. The lyrics hang in a frame outside the New York conference room and permeate the ocean air that fills our home.


Hiring For The grow! Gene

January 14, 2010

By Michael Mark, Creative Director/CEO @NYCA

Hiring is more and more the key to our success. We are out of the way of others in our industry and we need to be a destination point – not geographically but for services provided.

The cultural and the technically-fit fit here. One without the other won’t work. I read that those whom people like will be better on a team than those who are disliked but are stronger at their discipline. If that makes the team better and the work better, then I see that as a win, win.

Our hiring process is long and slow and deep and expensive. There are interviews over the phone, in our offices, via email, on our social site; presentations, group discussions, test projects, reference checks.  We have many of our people meeting, weighing, and prodding the candidate. All to meet people who have the ‘grow gene,’ as we call it – curious, beginner-minded though experienced in their field, irrepressible (with lots of bounce-backability); mentally strong enough to be a loner yet community-minded enough to be able to collaborate with abandon. When people say our work is great we measure that by the growth in the marketplace that the work helped stimulate. Our key indicators that we can achieve such growth are in the right people for us and our clients.

Hire slow, fire less, grow more.