By Lynne Roswall, V.P., Director of Production @ NYCA
It’s that time of year again – when winter turns to spring and the Encinitas Street Fair begins the season in full swing.
While hand-holding couples peruse the clothing stands, handmade artwork, bamboo Salad tongs and cutting boards, jazz / new age / classical music floats in between the bodies walking from stall-to-stall. Families stroll in-time with their kids and their teenagers walk a few feet in front of them, escaping. Consumers talk amongst themselves about the things they want to purchase; they have direct conversations with merchants, listen to their stories (some repeat it to their friends or loved ones) while some find interest in – or are coaxed into – handling the items on the table.
Brands are constantly trying to seep, seemlessly, into our lives and become a part of those conversations. Some have made it. Like badges of honor, our favorite logos are showcased on hats, bags and t-shirts.
Inside the walls of NYCA, we work intensely on the best ways to reach you to help our brands grow! Maniacally focused, we cull the work down to the right word, the right image, the accurate stat, the proving points and the most poignant, clearest way to pierce through the clutter of everyday messaging and entice you. We want you to pause, if only for a moment, and ask you to consider us before you pass us by and go on to the next booth.
Tweets, Facebook ads, email notices and new product requests, videos, commercials, print ads, URLs – all encourage you to come closer, stroll up to the table and try us out. We want you to hear our story, be interested in it, talk about us to your friends and loved ones. And, through the music playing, alongside the strollers and teenagers, maybe you’ll become a fan and wear us proudly… seemless.