By Michael Mark, CEO/Creative Director @ NYCA
I work at Carl’s Jr. and in my car.
Where do you work? Is it the place you do your best work? Shaking your head, aren’t ya? That’s why we try to stimulate NYCA – with art, flowers, junk food, painting parties, quotes, a grove of trees, questions on the walls. The place is an idea prodder.
I work best in the morning. I tend to wake up before 6 and go hard at it while still in the dream state before the socializing takes over – the daily hygiene, the dressing, and the conversation. By that time, I am normal and less able creativity-wise.
Personally, I love Carl’s Jr. to work. I’m here right now, 6:45pm on Monday. They have great ‘60’s music playing – “Wooly Bully” is on now — and I am tapping with my foot and with my fingers on the keyboard. And there’s electricity here. And carbs and fat. Idea generators.
They have big windows so I can see the world, get the late sun, and be sparked by the people in adjacent booths and t-shirts that say funny things. And I’ve got a big ol’ desk with all the napkins, salt and pepper I could need. And I think, ‘cause of its macho advertising, it doesn’t attract pesky little kids: Paris sliding over a soapy car in a jeweled thong eating a burger is not everyone’s idea of a happy meal. Ooh, “Midnight Train to Georgia” just came on! Love the Pips! That just drives me to come up with something – whoo-oooh!
Which reminds that I also like transportation when I’m working: movement works for me – trains, planes, buses, cars. Maybe I love windows — they help you see outside and in. Maybe because if I can’t get out of my seat, it forces my mind outwards. Maybe it’s the motion that moves me.
Sometimes when I run low on energy, having sucked the place dry, I will move from a Denny’s to Burger King or a McDonald’s to a Panera to tap into a current. Keeps the thinking going.
Anywhere you work best – that doesn’t mean just for yourself but for your team — is the best place to work. Find out what time of day and where and go at it.
Try the fast food joints – they’re full of positive energy – will work even if you’re vegan. Just being near a Happy Meal makes you feel like a kid again. And kids always have ideas.