For Immediate Release:
Innovative interactive feature equips users for some of the world’s toughest courses.
Reflecting adidasGolf’s unique philosophy that golfers are athletes, as well as its mission to create equipment for the body, NYCA has created a website for the performance-focused company that gives users the opportunity to interact with the footwear and apparel, be inspired by a fitness regime specially designed for golfers and enhance their own golf game.
The site, www.adidasgolf.com, centers around the idea of “Suit up,” a battle cry born of the idea that when one puts on their golf clothing it should look great but be more than fashion – it must get them mentally and physically prepared to take on the challenges of the game. The technology part of the site goes into detail about the innovations that adidasGolf brings to the golfer.
In the unique, interactive “Suit Up” section, golfers are – for the first time ever – able to change the weather at some of the world’s most challenging golf courses, including Royal Birkdale and Whistling Straits, and learn how to conquer the elements with equipment suggestions for those specific conditions.
The “Suit Up” mantra also applies to the golfer’s mind, body and spirit, and adidasGolf.com features a golf-specific “Conditioning” section which includes a workout regimen, as well as sections devoted to nutrition and mindset, where golfers are encouraged to approach the sport with an athletic philosophy. Because of its leadership in emphasizing the importance of fitness and mindset, adidasGolf has the support of Core Performance and Mark Verstegen, one of the top sports fitness trainers, contributing content based around this philosophy.
“Every piece of adidasGolf equipment is created to enhance the performance of the golfer,” says John Kawaja, Executive Vice President/General Manager of adidasGolf. “The new site dramatizes the philosophy, the innovation and the benefits of our mission with a total dedication to bringing the athlete closer to the sport.”
According to Michael Mark, creative director/CEO at NYCA, “From the idea to the design, everything about adidasgolf.com is about athleticism and performance. It’s an authentic connection between the game, the golfer and apparel and footwear that are so technically superior they perform for the golfer the way true equipment should.”
NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include TaylorMade Adidas Golf Worldwide, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, EnDev (Stingaree, Side Bar, The Witherby, Ciro’s, Bar West), San Diego Convention and Visitors Bureau, New Dental Choice, Duramed FUTURES Tour and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to www.nyca.com to learn more.