Authenticity and Sports Illustrated

March 20, 2009

From Michael Mark, Creative Director/CEO at NYCA.

 

They came to me naked. One, then another, each young and pretty, some undeniably beautiful, painted, pouting, all undeniably naked.

It was repulsive.

Even pages 95 and 114-115 left me removed and longing for baseball stats.

These were nude supermodels. I’m a paunchy middle age man. I should be in the basement with a flashlight, magnifying glass and a back up set of batteries.

2009-sports-illustrated-swimsuit-issue-bar-refaeliThe Sports Illustrated Swim Suit Issue was here in my hands and my mind was wandering to the economic stimulus package.

It all was too fake. Not the body parts but the whole idea.

Yes it always had been, only this time I couldn’t fool myself. I couldn’t get away from this was a sports pub! And these girls were selling themselves to me so I would buy next years’ subscription to football, basketball, hockey and Rick Riley.

Even the fantasy of 7 countries, 33 models 83 bikinis couldn’t withstand the harsh context of now.

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