Talent plus Intention turns Doubt into Action

March 18, 2009
From Michael Mark, Creative Director/CEO at NYCA

I am a mad crazy lover of talent. I twitch when the gifted are in the vicinity. And truly, if we broke down the job – because who knows what CEOs do anyway? – I am really the chief talent officer and promise maker at NYCA. So here’s what it takes to get and keep a job at NYCA.

And if you’ve got the stuff, come and share it, please.nyca-awning

Everyone who comes for an interview, at our Encinitas world headquarters, gets soulfully x-rayed by at least seven people. Some get radiation-blasted by as many as 12 NYCAers! A gauntlet of sharing and truth-seeking, laughter, green tea, power-points, theory proving, seed planting – and then they get me. Oh, I am a Pooh Bear in the sight of true talent. I will do stupid human tricks for the insatiably curious, mind-wanderers, the way-past-passionate craftspeople who do it better and do it fast and do it on budget, and the open-hearted, future-seeing, daring-to-be-mocked visionaries (they have the best jokes, too!).

Because these people make it happen every day and night.

Because they are the ones who will leap the walls of convention and breathlessly deliver the goods. Again and again.


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