I trust you with my life

January 20, 2010

By Michael Mark, Creative Director/CEO @NYCA

I read that 40% of the people who get a diagnosis from their physician will doubt the doc if their social network friends question it. Now, I like second opinions like I do another slice of cream pie but will this undermine the medical attention one gets? How about when people start taking advice from their Facebook buddies and start exercising more than the doc wants and have a heart attack?

And if this happens with someone who has gone to medical school, what happens when you are buying light bulbs from the hardware store and ask your peeps what they think of the sales associate in overalls’ opinion that 60 watts is the way to go?

People trust other people because those people are like them. Comfort is healthy when not numbing. This is a new shift; it used to be comforting to know that the person you were being advised by was different from you. Doctors would wear lab coats to show they were medically superior and perhaps cleaner. These days, fewer physicians wear those coats. Overalls once showed that the hardware salesguy was more serious about his handcrafting; that’s why he had all those places for his tools on his jumper. Now he is either in a costume or seen as a bad dresser. Uniforms in stores are rarely seen and if you took off the associate’s name badge you couldn’t tell the customer from the patient from the tool guy from the doctor. They’re just people talking to people. This puts pressure on the information over pomp — which is a good thing for all advice takers.

Still, expertise needs to be questioned in order to be trusted. I still check the fine print on the diplomas when waiting in the examining room for the doctor.

Questions on transparency.

July 22, 2009

By Michael Mark, creative director/ceo @NYCA

Will the combination of technology’s insatiable hunger and human beings’ relentless curiosity take away our individual privacy?

 Picture1Could it be replaced with freedom?

Will the constant spotlight on all companies and governments and people reveal the inherent goodness in mankind?

Will it cause us to behave better because we live in view of our neighbors and around the world?

Does it even matter whether it’s due to the desire to do right or the shame of being caught doing wrong?

Will it be liberating to be so deeply scrutinized because we will be seen for who we really are and we will see others for who they are?


Once we realize that regardless of our airbrushed wishes, we all have warts and scars, will we finally accept ourselves in the reflection of the multiplying screens seen everywhere?

In exposing our differences maybe they will not be feared but embraced, even cherished?

Will technology’s capacity to remember everything forever slow our ability to forgive?

Will the ability to have all questions answered so easily free us to invent in the open and to devalue secrets even in the competitive market?

Transparency breeds knowledge but will its greatest offering be to breed understanding?

Perhaps trust? 

And then peace?

We shall see, won’t we?